Free tool
Revenue per visitor calculator
Put in a month of visitors and revenue for each channel. The numbers below are an example; replace them with yours. Everything stays in your browser.
- Per visitor$0.75
- Per visitor$1.75
- Per visitor$0.20
- Per visitor$2.00best
What if you moved traffic?
Shift visitors from one channel to another, assuming each keeps its revenue per visitor.
+$775 a period, with the same total traffic ($6,845 instead of $6,070).
Get these numbers without a spreadsheet
Pathrail works out revenue per visitor for every channel, source, campaign, page and country, from real payments in Stripe, Lemon Squeezy or Polar.
Why revenue per visitor
Revenue per visitor is revenue divided by unique visitors. It folds conversion rate and order value into one number, so a channel with few visitors who buy a lot ranks above one with many visitors who never pay.
Ranking channels by visitors alone usually points you at the wrong one. Email and AI assistants often send a fraction of search traffic but earn more per visit; social often sends the most and earns the least.
The reallocation estimate assumes a channel keeps its revenue per visitor as it grows. That holds for small shifts; for large ones, the extra visitors are usually less interested than the first ones, so treat it as a ceiling.